According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 46 percent of Indonesian respondents stated that they had purchased products endorsed by influencers because they had wanted to buy the item, regardless of who had been promoting it. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Indonesia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023 Statista, https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/ (last visited December 19, 2024)
Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
